Portfolio
The following projects represent selected work from my career in program management, content strategy, AI development, and communications. Due to the internal nature of my work at Amazon, direct links are not available for professional projects. Each case study describes the challenge, my approach, and the measurable outcome.
Marketing & Campaign Highlights
Communication Campaigns
- Delivered data-retention communication to 1.2M employees across Chime and Slack — 91% helpfulness rating, highest on record for a campaign of that scale
- Drove Office 2016→2019 upgrade across 330,000 employees and 500,000 devices — 99.89% compliance in 60 days, engineering overflow team stood down entirely
- Exceeded pre-deployment adoption goals by 283% on an enterprise in-experience campaign
- Designed and launched the ICON newsletter format, establishing the template and editorial standards used for ongoing leadership communications
Agency & Marketing Background
- Led ZeroMeth public-health account at dGroupe — earned agency's highest-ever client-satisfaction return
- Secured Smithsonian grant for Tallulah Bankhead Heritage Center, awarded to only 27 sites nationally
- BS in Marketing, Auburn University
Content Marketing & Creative Production
- Owned content strategy for it.amazon.com — 350,000 monthly readers
- Produced Adobe Creative Cloud video tutorials — 1.5M views, 55% audience engagement rate
- Managed content intake model processing 5,357 annual submissions
Video Development
- Scripted, produced, and edited training and tutorial videos using Adobe Creative Suite
- Video library accumulated 1.5M views at 55% average audience engagement rate across it.amazon.com
Web Development
- Designed and built the ICON organization homepage using HTML and CSS
- Established layout, visual structure, and content standards adopted for ongoing use
Program Management
- Owned full program roadmap for AI-driven data accessibility and documentation infrastructure across a VP-level org
- Managed cross-functional stakeholder alignment across engineering, product, legal, and senior leadership
- Drove adoption campaigns exceeding pre-deployment goals by 283%; led initiatives affecting up to 1.2M employees
- Coordinated approval workflows involving 32 stakeholders across 5 cross-functional groups
- Built reporting frameworks used weekly by Director and VP-level leadership
Technical Team Collaboration
- Served as primary owner of it.amazon.com, partnering directly with engineering teams to manage site performance, content infrastructure, and ongoing development
- Led cross-functional programs within ICON alongside engineering, product, and operations teams — coordinating roadmap alignment, data accessibility initiatives, and AI tooling deployment
- Managed approval workflows involving 32 stakeholders across 5 cross-functional groups on a single initiative
Collaboration Tools
- Extensive experience with Slack and Amazon Chime as primary communication and campaign delivery platforms
- Delivered enterprise communications simultaneously across both platforms to audiences of up to 1.2M employees
- Used both tools for cross-functional coordination across distributed, multi-stakeholder programs
Creative Production & Brand Work
- Created the Be You campaign branding kit at Amazon, including visual identity and marketing materials
- Developed marketing material for ReBalance and Region Flex initiatives
- Agency copywriting and creative production at dGroupe across web, print, and broadcast formats
- Collaborated with creative teams to develop and deliver brand-consistent assets across multiple campaigns
Program Management & AI Development
ICON Data Assistant
Role: Content Program Manager, Intelligent Cloud Hosting (ICON), Amazon
Year: 2023 – 2026
Challenge: Operations management within ICON lacked a fast, accessible way to query business intelligence data. Retrieving insights required navigating complex BI systems, creating delays and friction for time-sensitive operational decisions.
Approach: I designed, built, and soft-launched an LLM-powered AI agent — the ICON Data Assistant — that enabled natural language queries across operational BI data. I managed the full program lifecycle from concept through deployment, including stakeholder alignment, success metric definition, quarterly adoption reviews, and a presentation at Amazon’s 2026 internal Hackathon showcasing the tool’s scalability across the organization.
Outcome: The ICON Data Assistant delivered data insights and generated reports in under 2 minutes for operations management as of March 2026. I also developed AI-driven tooling proposals targeting an 80% reduction in PMO document creation time and built a scalable LLM-guided experience for an internal communication standards initiative, establishing a replicable model for AI-assisted employee workflows.
Skills demonstrated: LLM development, AI product management, stakeholder alignment, program roadmap ownership, data accessibility, Hackathon presentation
it.amazon.com Site Ownership
Role: Content Program Manager, Amazon
Year: 2017 – 2023
Challenge: it.amazon.com served as Amazon’s primary IT support portal for employees globally, but lacked consistent editorial standards, content governance, and performance tracking. Content quality and site efficacy were inconsistent across a large and growing library.
Approach: I assumed primary ownership of the site, building editorial standards, content intake models, and a data-driven governance framework from the ground up. I partnered directly with engineering teams to manage site infrastructure, implemented a content audit process using SQL-based analysis, and drove consolidations to improve both content quality and site performance.
Outcome: Managed a library serving 350,000 monthly readers. Content consolidations improved efficacy by 18% and added 350 basis points to site performance. Content intake model processed 5,357 submissions annually, with 23.45% personally resolved. Built reporting frameworks used weekly by Director and VP-level leadership.
Skills demonstrated: Content strategy, editorial governance, SQL analysis, site ownership, engineering partnership, data-driven decision making, executive reporting
Enterprise Communications
Data-Retention Communications Campaign
Role: Communications Program Manager, Amazon
Year: 2022
Challenge: Amazon needed to communicate a complex and legally sensitive data-retention policy change to 1.2 million employees across two platforms simultaneously. The communication required precise targeting, strict legal review, and alignment across multiple cross-functional groups.
Approach: I personally authored every version of the communication from initial draft through final delivery, managing 40 drafts across a review process involving 32 approvers and 5 cross-functional groups. I coordinated delivery across Chime and Slack, managed stakeholder expectations throughout, and maintained message clarity and tone through a lengthy and complex approval process.
Outcome: Successfully delivered to 1.2 million employees across both platforms, achieving a 91% helpfulness rating — the highest on record for a communication of this scale and sensitivity.
Skills demonstrated: Enterprise communications, stakeholder management, multi-platform delivery, cross-functional coordination, writing and editing
Office 2016 to 2019 Upgrade Campaign
Role: Communications Program Manager, Amazon
Year: 2021
Challenge: Amazon needed to upgrade 330,000 employees across 500,000 devices from Office 2016 to Office 2019. Previous upgrade campaigns had relied on traditional email communications with limited results. Stakeholders were skeptical of an in-experience desktop pop-up approach and pushed back on the strategy.
Approach: I designed and defended an in-experience campaign strategy, making the case to stakeholders that meeting employees in the moment of use would outperform traditional email. I wrote all campaign messaging, managed delivery logistics, and monitored adoption metrics throughout the campaign lifecycle.
Outcome: 97.96% of the audience upgraded within 60 days, reaching 99.89% compliance by close. The engineering overflow team staged to handle support contacts was stood down entirely. The campaign is one of the highest-compliance technology upgrade initiatives in the team’s history.
Skills demonstrated: Campaign strategy, stakeholder influence, change communications, adoption measurement, technical communications
Content Development & Training
Virtual New Hire Onboarding Experience
Role: Technical Writer / Program Manager, Amazon
Year: 2020 – 2021
Challenge: Amazon’s rapid shift to remote work in 2020 created an urgent need for a scalable virtual onboarding experience for new IT support employees globally. Existing onboarding content was not structured for self-directed, remote use.
Approach: I built a 42-article virtual onboarding experience from the ground up, structuring content for self-directed navigation across multiple role types and regions. I also produced accompanying video tutorials using Adobe Creative Cloud and established a feedback measurement process to track content efficacy over time.
Outcome: The experience supported 57,750 FTEs, 7,400 contractors, and 10,187 interns globally. A subsequent content efficacy improvement project yielded a +16.44% improvement in customer feedback scores. Video tutorial content across the broader it.amazon.com library accumulated 1.5 million views with a 55% average audience engagement rate.
Skills demonstrated: Content development, instructional design, video production, Adobe Creative Cloud, global content delivery, UX writing
Independent Projects
The Fire and the Forge
Author: M.R. Wells
Published: April 30, 2018
Genre: Adventure Fiction / Fantasy
Format: Kindle and Paperback (425 pages)
Rating: 5.0 stars on Amazon
About the book: In a world of scientifically examined magic, runeboards advertising the latest children’s toys, and institutionalized adventuring groups, Maeser just wants to look out for number one. He has built himself a comfortable life pretending to be the hero of every great story he comes across — for the enjoyment of whatever gullible folk he meets along the way. Why slay the monster when you can steal the story?
When Maeser meets Brave Glenn — First Bravo, living legend, and ultimate buzzkill — he encounters someone who sees through him completely. Confronted and on the run, Maeser goes from professional liar to man living his lies, navigating dangers he has only ever claimed to have conquered.
For fans of The Kingkiller Chronicle, Off to Be the Wizard, and The Dresden Files.
What this demonstrates: Long-form narrative writing, world-building, character development, independent creative project management from concept through publication, and the ability to sustain a distinctive voice across a full-length work. The Fire and the Forge represents the creative range behind my professional writing practice.